For the 25th time, Detroit is playing host to to the North American International Auto Show (sometimes referred to as the Detroit Auto Show). The event runs from Janurary 14th-27th and features the unveiling of many of the years’ newest models and technologies. Unfortunately following the Great Recession, many of the Shows lacked enthusiasm and optimism in comparison to pre-Recession levels. Thankfully, the recent successes of the post-Bailout auto industry have led to a much more upbeat event than in years past. Some highlights from the first few days of the Show include the unveiling of the new Corvette Stingray, the new Ford Atlas and Transit concepts, the new Bentley GT Speed Convertible (a personal favorite), the new Hyundai Genesis concept, and the new Lincoln MKC Crossover concept.
Although the unveiling of new models excites both car buyers and sellers, Denso’s announcement at the Show should excite all Amercians (seen here: http://www.battlecreekenquirer.com/article/20130115/NEWS01/301150005/Denso-invest-750-million-U-S-over-next-four-years). Denso’s $750 million investment not only will create jobs and help improve the macroeconomy, but the added investment also points towards growing confidence in the growth of the American auto industry. Given the importance of durable goods markets (like the housing market) in the recent recession, investments like these will hopefully continue.
If you are into cars at all, I would highly recommend following the WSJ’s or NYT’s coverage of the Show.